The survey of marketing channels aims to track the product from the producer to the purchaser. It characterizes the chain of the product's distribution and methods of making its access easier to the consumers.

The study of distribution channels is the analysis of:

  • the structure of the distribution channels,
  • the size of the network: the number of intermediaries involved in the distribution,
  • distribution ties that generate market turnover,
  • sale character,
  • location of channels: plants, warehouses, retail outlets,
  • principles of organization,
  • functioning of distribution channels,
  • principles of co-operation with suppliers,
  • acquisition sales,
  • export opportunities in the international markets.

The study of distribution channels may also be applied to the study of the market flux, namely market information, promotional information, negotiations, contracts, financing, constructive possession, payment, ownership and risk.