CATI Research (Computer Assisted Telephone Interviews)

CATI stands for Computer Assisted Telephone Interviews. Conducting market research using  this technique allow you to take quick and accurate, but above all, effective steps related to the creation and promotion of the right corporate image, product strategy or activities related to marketing and advertising.

Advantages of CATI interviews:

  • fixed monitoring of the research
  • quality of the collected data
  • short time needed for the interviews
  • can be used in both consumer and B2B research
  • collected data is stored electronically
  • standardization of techniques for the implementation of the interviews
  • reduced costs
  • minimized risk of errors
  • higher quality of obtained results
  • analysis of the results can be delivered immediately after the last interview

CATI research have become particularly useful in evaluating satisfaction surveys, opinion and loyalty of the  customers. With this information, you can compile a customer profile, learn about defects and benefits of the product, and examine the familiarity of the brand.