Sales optimisation is a skilful management of the network and sales channels.

This process begins with determining the target group, to whom the company addresses its offer, and determining its needs and expectations. An important element in this process is assigning sales strategy. Sales optimisation determines the most effective way to customers.

Optimisation of sales is the result of previously conducted analysis and market research as well as gaining accurate data about current and potential future clients, actions of the competitors and promotional activities. Sales optimisation enables the company to widen the group of its customers, spread a brand and safe time and financial resources. Sales optimisation allows to manage the company, its employees and sales processes in a smooth and efficient way.

 

Part of the development of each company is planning out the localisation of new branch offices. In this kind of projects, of great help are geomarketing tools: geocoding of addresses of both current and potential future customers, demographic analysis of the target group and its purchasing power, analysis of the competition, and sales control. 
 
Analysis of the geomarketing data is a method of market research that allows strategic planning connected with the development of the company. Not only spotting clients and the extent of activities of the competition, but also so called blank spots on the range map of your company, allow to make up a better decision when it comes to expanding activities of the enterprise.
 
 
Planning sales and distribution combines marketing, selling and logistic actions.
 
The geomarketing analysis is useful when planning sales and distribution. Crucial elements of it are: the analysis of the target group of customers and competition active on the market, the survey of the domestic capabilities of the company and possibility of gaining contractors and distributors.
 
Planning and distribution of the sales is built on 4 basic elements of marketing mix: the product, price, distribution and promotion. These elements are the basis indicating the necessity to answer four main questions: what do we intend to sell, at what price, by which distribution channels and what advertising actions will be used in order to increase the demand of the given product.
 
The aim of the sales planning and distribution process is to reduce company's expenses connected with the production and warehousing, and increasing sales and the income of the company.
 
 
Sales control adjusts marketing and sales actions of the company: prognosis, plans and price of actions, which would lead to the increase in sales. 
 
Sales control consists of:
  • market research, particularly the contribution of the enterprises on the given market,
  • sales control of particular products and services,
  • control of the efficiency of the company's employees,
  • analysis of customers needs,
  • control of costs connected with marketing.
Controlling marketing and sales concerns, above all, products offered by the company, yet it can be also looked into when it comes to geographic location of clients and outlets that allows to determine their potential and efficiency.
 
The sales control is supported by various systems and applications that enable processing and analysis of a much greater amount of data regarding different aspects of the functioning of the enterprise.