The research of promotional activities consists of:

  • evaluation of company's brand and image,
  • analysis of promotional and competitive activities,
  • consumer motivation research.

Analysis of promotional activities includes the research of the acquisition sales structure:

  • advertising,
  • direct marketing,
  • sales promotion,
  • public relations and publicity,
  • personal selling.

The research of promotional activities is of great help when it comes to making decisions about applying the most effective operations on particular market, which help in further development of the enterprise.