For marketing purposes Geomarketing uses Geographic Information Systems (GIS), which make managing the spatial information easier.

Taking into account the geographical location, geomarketing enables you to locate existing and potential customers. Geomarketing is also an acquisition of geographic, statistical data, and numerical data on the demographic structure of the customers. Geomarketing allows also to reach potential customers in the vicinity of the particular branch or outpost of the company.

Thanks to geomarketing it is easier for the company to do the spatial planning connected with the marketing, sales and logistic activities such as: location of new outposts, shops range, organizing sales network, distribution and activities of sales representatives. Localising so called "white spots" on the map contributes to strategic planning of the new outposts and obtaining new customers from that area.

Combining geographic analysis and marketing makes the analysis of the competition and the possibilities of the company in the particular market easier.